Concept Planning

The Gorilla Rainforest needed a new concept to feature the Zoo’s latest conservation messaging; ‘We’re Calling On You’, aimed at encouraging visitors to recycle their mobile phones to reduce the need to mine coltan, a rare metal found in African rainforests.

The Concept

This hinged on placing visitors in the role of a ranger. Inspired by this project, Jenny visited lowland gorillas in their natural habitat of Uganda and then, after returning, shared her experiences with the zoo's project managers to assist in further refining the visitor experience.