Mobile App content all about penguins and the penguin parade
Download the app: ‘Penguin Parade, Phillip Island’
The app was designed to alert visitors to watch out for penguins, and to coordinate them safely to viewing areas as well as deliver information about penguins and conservation.
We added heritage stories about the incredible task of reclaiming the peninsula from residential destruction, which involved an enormous 'buy-back' of all private land holders on the point and nurturing of damaged land.
We had fun telling furphies and factoids about penguins and added a animated fish catching game.
Creative Hat Interpretation: Regional research, story curation, content architecture, copy. Production: Itours Australia